Avengers Infinity War - Digital Campaign for Vue Cinemas

Promoting one of the most hotly-anticipated films of 2018 was not exactly a challenge. But with an overly character-packed poster, Vue tasked its agency TH_NK to run a digital campaign that would take its visitors back to comic books' roots. 

Partnering with Shelf Heroes, Ana worked with a huge team of 25 artists to create a poster of their favourite Marvel character and produced several types of content around the project:

  • A campaign trailer

  • 3 artist interviews

  • Artist timelapses

  • Instagram stories

  • 2 social competitions

  • Animations

The final 25-poster collection was displayed on the Vue website and in venues on digital screens.