Avengers Infinity War - Digital Campaign for Vue Cinemas
Promoting one of the most hotly-anticipated films of 2018 was not exactly a challenge. But with an overly character-packed poster, Vue tasked its agency TH_NK to run a digital campaign that would take its visitors back to comic books' roots.
Partnering with Shelf Heroes, Ana worked with a huge team of 25 artists to create a poster of their favourite Marvel character and produced several types of content around the project:
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A campaign trailer
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3 artist interviews
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Artist timelapses
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Instagram stories
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2 social competitions
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Animations
The final 25-poster collection was displayed on the Vue website and in venues on digital screens.
