Avengers Infinity War - Digital Campaign for Vue Cinemas

Promoting one of the most hotly-anticipated films of 2018 was not exactly a challenge. But with an overly character-packed poster, Vue tasked its agency TH_NK to run a digital campaign that would take its visitors back to comic books' roots. 

​

Partnering with Shelf Heroes, Ana worked with a huge team of 25 artists to create a poster of their favourite Marvel character and produced several types of content around the project:

​

• A campaign trailer

• 3 artist interviews

• Artist timelapses

• Instagram stories

• 2 social competitions

• Animations

​

The final 25-poster collection was displayed on the Vue website and in venues on digital screens. 

​