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Store-Crossed Lovers

A romcom for Unilever (through Plastic Pictures) | Writer & Creative
1 x 30min film

To communicate new perfect store practices to Unilever's global business, I tapped into a universal love of romcoms and crafted a love store-y for the ages. Pun-filled narration, retro graphics and gamification of the leading man's shopping skills kept the audience engaged between informative talking-head learnings inserted into the romcom environment. 

Spinsters: The Interviews

Social Series for Rebel Muse Studios | Director & Editor
1 x 60 min film | 9 x 20min interviews | 180 clips

Ahead of going into production on my debut feature film, Spinsters, I filmed 9 interviews with single women aged 25 to 70. Focusing on the themes of the feature film, this content series is designed to begin building my film's audience through a 14-week campaign on YouTube and Instagram.

Canva

YouTube Documentary and Tutorials | Director & Producer
1 x 4min Community Story and 8x 10min tutorials

I've worked with Canva multiple times now to bring the London team's content needs to life, as a creative, a director and as a producer. This has involved ideation, storyboarding, leading on set and delivering to deadline and budget. 

IKEA Live Studio

In-Store Interactive Installation (by Skewed Studios)| Creative Producer
Creative Strategy | Content Workflow | Content Development

For the new Oxford Street store, I was part of creative team tasked with conceptualising an in-store TV studio with repeatable formats and co-creation capabilities. With 3 LED walls, we developed a stripped back virtual production workflow with a product-led gaming app created in Unreal Engine, and a full programme around IKEA's key values. 

100% Shutterstock

TV Commercial | Creative Director
1 x 30 sec TVC plus cutdowns

Up until this point, Shutterstock made its TV commercials using... stock! And stock only. To build on this for their first purpose-shot TVC, I pitched the idea of a virtual world made entirely from Shutterstock assets. Working with Final Pixel and 80six Studios, we built six virtual environments inspired by hand-cut collages and used foreground set pieces for better immersion. It was the first TV commercial to be 100% shot on virtual production LED stage.

The Social Spill

Internal Comms for Unilever (through Plastic Pictures)| Creative & Director
12 x presenter segments | 8 x 10min educational films

In another magazine-style show extravaganza, I was inspired by pop ups, social vox pops and the shopping basket trend. Working with influencer Saskai Mariott, we took The Social Spill cart on the road around London and to New York, to interview staff and experts about creating desirable social-first content. 

Marvel x Vue Cinemas

Social Community Co-Creation Project| Producer & Director
4 x social films and 24 key visuals

For the release of Avengers: Infinity War, I led a project for TH_NK agency, to produce 25 individual movie posters by independent artists. The work was displayed in cinemas and combined with video content to drum up excitement for the film, culminating in a competition for Vue followers.

Social First Launch

Internal Comms for Unilever (through Plastic Pictures)| Creative & Director
8 x 10min films in a 2 hour magazine-style film

To help Unilever employees learn about social-first thinking and embrace more creative risks, we took inspiration from social trends and converted them into 16:9 learning formats. Memes, GIFs, TikTok, Instagram and YouTube trends were all pulled into a fast-paced magazine show with a consistent gfx visual identity, packed with learnings.

Brand Content

Creating & Directing for International Brands| In-House Creative at Shutterstock Studios
Stills & video content for digital and OOH

As Shutterstock Studios' in-house creative, I brought in over $500k in new business with clients such as Honda, Maersk, Listerine, British American Tobacco, Glenfiddich and more. 

Disney Channel

Scripted Development | Development Coordinator

During my time at Disney, I developed multiple scripted concepts with the EMEA commissioning team, with two series reaching a successful greenlight. I was involved in early ideation, audience research, script editing, cast and location search.

Condé Nast / British Vogue

Creative Development | Junior Producer

I was the second hire to British Vogue's YouTube channel team, with a remit to develop and assist in the execution of early digital formats for editorial, advertorial and commercial briefs.

BBC Studios + BBC3

Creative Development | Coodinator

Whilst at BBC Studios, I worked across new digital, TV and radio development for a youth audience.

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