The Live Studio in IKEA is an experiential and events space that uses filmmaking, LED screens, Unreal Engine technology and community co-creation to bring the culture of London into the store. 

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Ahead of IKEA's store opening in its iconic Oxford Circus location, Ana was brought onto the team to develop multimedia content formats, strategy and a production pipeline for Skewed. A key part of this workflow was creating an easily accessible app that would allow users to create virtual environments for the LED studio. This app included ready-made environments such as forests and oceans, as well as liminal spaces for full creative control, and a library of 3D IKEA products to place within the space, either as building blocks for your imagination, or home design inspiration.​

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New content, formats and event​s are being revealed throughout the store's first year of business.